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Superior Water and Light Co. electricity rates

Investor-owned utility · Wisconsin · MRO region

Residential rate
16.31¢
per kWh incl. all charges
Avg. monthly bill
$90
555 kWh/month
vs. Wisconsin
-13%
state avg 18.74¢
Homes served
13K
72nd cheapest of 94 in WI
Outage time
25 min
per customer, 2025

Superior Water and Light Co. is a for-profit, investor-owned utility regulated by the state utility commission, serving 13,290 homes in Wisconsin. Its residential customers pay an average of 16.31¢/kWh including fixed and delivery charges, 9% less than the U.S. average.

Rate basis: EIA-861M monthly utility data, 12 months ending 2026-07.

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Superior Water and Light Co. bill estimates

Monthly useAt average all-in rateBase tariff charges*
500 kWh$81.55$53.98
1,000 kWh$163.10$100.96
1,500 kWh$244.65$147.94
2,000 kWh$326.20$194.92

*Residential Service (Single-Phase) ER1 w/ Parallel Generation (< 20 kW) (effective 2013-01-01, $7.00/month customer charge), energy and fixed charges from the OpenEI Utility Rate Database. Riders, fuel adjustments and taxes are often billed separately, so real bills usually land closer to the all-in column. Calculate your bill.

Superior Water and Light Co. residential rate plans

PlanEffectiveCustomer chargeEnergy charges
Residential Service (Single-Phase) ER1 w/ Parallel Generation (< 20 kW)2013-01-01$7.00 9.40¢
Residential Service Time-of-Day (Single-Phase) ERTDtime-of-use2025-01-01$12.00 7.6¢ (12am–9am, 9pm–12am) · 16.0¢ (9am–9pm) — summer weekdays
Residential Service Time-of-Day (Single-Phase) ERTD w/ Parallel Generation (< 20 kW)time-of-use2013-01-01$7.00 4.5¢ (12am–9am, 9pm–12am) · 12.3¢ (9am–9pm) — summer weekdays
Residential Service Time-of-Day (Three-Phase) ERTDtime-of-use2013-01-01$13.00 4.5¢ (12am–9am, 9pm–12am) · 12.3¢ (9am–9pm) — summer weekdays
Residential Service Time-of-Day (Three-Phase) ERTD w/ Parallel Generation (< 20 kW)time-of-use2013-01-01$13.00 4.5¢ (12am–9am, 9pm–12am) · 12.3¢ (9am–9pm) — summer weekdays
Residential Service (Three-Phase) ER1 w/ Parallel Generation (< 20 kW)2013-01-01$13.00 9.40¢
Residential Service (Single-Phase) ER12013-01-01$7.00 9.40¢
Residential Service (Three-Phase) ER12013-01-01$13.00 9.40¢
Controlled Water Heating Service (Single-Phase) EW12013-01-01$3.50 6.05¢
Controlled Space Heating Service (Three-Phase) CSHS2013-01-01$5.00 6.03¢
Controlled Space Heating Service (Single-Phase) CSHS2013-01-01$3.50 6.03¢
Controlled Water Heating Service (Three-Phase) EW12013-01-01$5.00 6.05¢

Source: OpenEI U.S. Utility Rate Database. Rates change. Check the linked tariff or your bill for current figures.

Superior Water and Light Co. rate history

Superior Water and Light Co. monthly average residential price 13¢15¢17¢19¢20¢ 23/0824/0124/0624/1125/0425/0926/0226/07 23/08: 17¢23/09: 15¢23/10: 19¢23/11: 15¢23/12: 14¢24/01: 14¢24/02: 15¢24/03: 17¢24/04: 14¢24/05: 18¢24/06: 16¢24/07: 16¢24/08: 14¢24/09: 16¢24/10: 14¢24/11: 16¢24/12: 15¢25/01: 14¢25/02: 15¢25/03: 16¢25/04: 15¢25/05: 17¢25/06: 16¢25/07: 16¢25/08: 16¢25/09: 17¢25/10: 16¢25/11: 16¢25/12: 17¢26/01: 16¢26/02: 16¢26/03: 19¢26/04: 15¢26/05: 16¢26/06: 18¢26/07: 16¢
Superior Water and Light Co.Wisconsin avg
Superior Water and Light Co. annual average residential price 10¢12¢15¢17¢19¢ 2015201720202021202320242025 2015: 11¢2017: 12¢2020: 13¢2021: 14¢2023: 15¢2024: 15¢2025: 16¢
Superior Water and Light Co.Wisconsin avg

2015–2025: +42% change in the average residential rate (11.08¢ → 15.78¢). Annual EIA-861 data.

Outages & reliability

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Checking live outages…

Reliability history

2025Superior Water and Light Co.Wisconsin avgU.S. avg
Outage minutes per customer (SAIDI)25243266
Outages per customer (SAIFI)0.320.951.34
Average restoration time (CAIDI)79 min——
Outage minutes excluding major storms1084121
Superior Water and Light Co. outage minutes per customer by year 054108162216 201520172019202120232025 2015: 972016: 482017: 652018: 632019: 1932020: 562021: 822022: 1002023: 862024: 222025: 25
With major eventsExcluding major events

Outages in counties served (2025)

From ORNL EAGLE-I, which tracks customers without power every 15 minutes. These counts cover every utility in each county. Weighted across Superior Water and Light Co.'s counties, customers averaged 88 min without power.

CountyOutage min/customerDays with outagesPeak customers outWorst day
Douglas88173,9132025-01-22

Superior Water and Light Co. service area

Superior Water and Light Co. serves Douglas County in Wisconsin and 3 ZIP codes.

Counties served by Superior Water and Light Co.

Douglas

Cities: Superior

Programs, smart meters & solar

Smart meters (AMI) for homes99%
Time-based rate programsTime-of-use rates
Homes on time-based rates73
Net-metered solar homes0 reported

Superior Water and Light Co. at a glance

OwnershipInvestor-owned utility
ServicesBundled
Commercial rate11.92¢/kWh
Industrial rate8.06¢/kWh
Retail revenue (2025)$95,638,000
Electricity sold (2025)1,075,786 MWh
Peak demand145 MW summer · 149 MW winter
Line losses0.9%
Balancing authorityMISO
EIA utility ID18336

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Frequently asked questions

What is Superior Water and Light Co.'s electricity rate?

Superior Water and Light Co. residential customers pay an average of 16.31¢ per kWh, all charges included (EIA-861M monthly utility data, 12 months ending 2026-07). That's 13% below the Wisconsin average of 18.74¢ and 9% below the U.S. average.

What is the average Superior Water and Light Co. electric bill?

About $90 a month. The average Superior Water and Light Co. home uses 555 kWh a month. At 1,000 kWh the bill would be about $163.

How many customers does Superior Water and Light Co. have?

Superior Water and Light Co. serves 13,290 residential customers and 15,626 customers in total in Wisconsin, across 1 county.

How reliable is Superior Water and Light Co.?

In 2025, the average Superior Water and Light Co. customer was without power for 25 min (SAIDI) over 0.32 interruptions (SAIFI), including major storms. Excluding major event days it was 10 min. The Wisconsin average was 4 hr 3 min and the U.S. average 4 hr 26 min.

Does Superior Water and Light Co. offer time-of-use rates?

Yes. The OpenEI rate database lists 4 time-of-use residential plans, including Residential Service Time-of-Day (Single-Phase) ERTD. Running big appliances off-peak can cut their cost. Pick the plan in the calculator above to see by how much.

Sources: EIA-861 2025 and EIA-861M (through July 2026), OpenEI URDB, ORNL EAGLE-I, U.S. Census. Methodology. Spot an error? Rates change often, so confirm with Superior Water and Light Co. before making decisions.