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Madison Gas & Electric Co. electricity rates

Investor-owned utility · Wisconsin · RFC region · MISO

Residential rate
21.25¢
per kWh incl. all charges
Avg. monthly bill
$107
505 kWh/month
vs. Wisconsin
+13%
state avg 18.74¢
Homes served
148K
92nd cheapest of 94 in WI
Outage time
49 min
per customer, 2025

Madison Gas & Electric Co. is a for-profit, investor-owned utility regulated by the state utility commission, serving 148,482 homes in Wisconsin. Its residential customers pay an average of 21.25¢/kWh including fixed and delivery charges, 18% more than the U.S. average.

Rate basis: EIA-861M monthly utility data, 12 months ending 2026-07.

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Madison Gas & Electric Co. bill estimates

Monthly useAt average all-in rate
500 kWh$106.25
1,000 kWh$212.50
1,500 kWh$318.75
2,000 kWh$425.00

Madison Gas & Electric Co. rate history

Madison Gas & Electric Co. monthly average residential price 16¢17¢19¢21¢23¢ 23/0824/0124/0624/1125/0425/0926/0226/07 23/08: 19¢23/09: 20¢23/10: 21¢23/11: 20¢23/12: 20¢24/01: 21¢24/02: 21¢24/03: 21¢24/04: 21¢24/05: 21¢24/06: 20¢24/07: 20¢24/08: 20¢24/09: 20¢24/10: 21¢24/11: 20¢24/12: 19¢25/01: 21¢25/02: 21¢25/03: 22¢25/04: 22¢25/05: 22¢25/06: 21¢25/07: 20¢25/08: 21¢25/09: 21¢25/10: 21¢25/11: 21¢25/12: 21¢26/01: 21¢26/02: 22¢26/03: 22¢26/04: 22¢26/05: 22¢26/06: 21¢26/07: 21¢
Madison Gas & Electric Co.Wisconsin avg
Madison Gas & Electric Co. annual average residential price 13¢15¢18¢20¢22¢ 2015201720202021202320242025 2015: 17¢2017: 17¢2020: 17¢2021: 17¢2023: 20¢2024: 20¢2025: 21¢
Madison Gas & Electric Co.Wisconsin avg

2015–2025: +23% change in the average residential rate (17.18¢ → 21.11¢). Annual EIA-861 data.

Outages & reliability

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Reliability history

2025Madison Gas & Electric Co.Wisconsin avgU.S. avg
Outage minutes per customer (SAIDI)49243266
Outages per customer (SAIFI)0.390.951.34
Average restoration time (CAIDI)2 hr 4 min——
Outage minutes excluding major storms2784121
Madison Gas & Electric Co. outage minutes per customer by year 077155232309 201520172019202120232025 2015: 312016: 1062017: 412018: 572019: 742020: 272021: 402022: 1102023: 642024: 2792025: 49
With major eventsExcluding major events

Outages in counties served (2025)

From ORNL EAGLE-I, which tracks customers without power every 15 minutes. These counts cover every utility in each county. Weighted across Madison Gas & Electric Co.'s counties, customers averaged 85 min without power.

CountyOutage min/customerDays with outagesPeak customers outWorst day
Dane85168,4972025-08-10

Madison Gas & Electric Co. service area

Madison Gas & Electric Co. serves Dane County in Wisconsin and 49 ZIP codes.

Counties served by Madison Gas & Electric Co.

Dane

Cities: Madison, Sun Prairie, Fitchburg, Middleton, Waunakee, Verona, Oregon, DeForest, McFarland, Monona, Mount Horeb, Cottage Grove, Lake Wisconsin, Cross Plains, Sauk City, Lodi, Rutland, Shorewood Hills, Roxbury, Black Earth, Maple Bluff, Dane

Programs, smart meters & solar

Smart meters (AMI) for homes26%
Time-based rate programsTime-of-use rates
Homes on time-based rates862
Net-metered solar homes2,681

Madison Gas & Electric Co. at a glance

OwnershipInvestor-owned utility
ServicesGeneration, Distribution, Retail Marketing, Bundled
Commercial rate14.41¢/kWh
Industrial rate9.15¢/kWh
Retail revenue (2025)$506,801,000
Electricity sold (2025)3,220,706 MWh
Peak demand684 MW summer · 494 MW winter
Power from own generation84% (rest purchased)
Line losses2.4%
Balancing authorityMISO
EIA utility ID11479

Other utilities in Wisconsin

Compare all Wisconsin electric companies →

Frequently asked questions

What is Madison Gas & Electric Co.'s electricity rate?

Madison Gas & Electric Co. residential customers pay an average of 21.25¢ per kWh, all charges included (EIA-861M monthly utility data, 12 months ending 2026-07). That's 13% above the Wisconsin average of 18.74¢ and 18% above the U.S. average.

What is the average Madison Gas & Electric Co. electric bill?

About $107 a month. The average Madison Gas & Electric Co. home uses 505 kWh a month. At 1,000 kWh the bill would be about $213.

How many customers does Madison Gas & Electric Co. have?

Madison Gas & Electric Co. serves 148,482 residential customers and 168,439 customers in total in Wisconsin, across 1 county.

How reliable is Madison Gas & Electric Co.?

In 2025, the average Madison Gas & Electric Co. customer was without power for 49 min (SAIDI) over 0.39 interruptions (SAIFI), including major storms. Excluding major event days it was 27 min. The Wisconsin average was 4 hr 3 min and the U.S. average 4 hr 26 min.

Does Madison Gas & Electric Co. offer time-of-use rates?

Madison Gas & Electric Co. reports offering time-of-use rates to residential customers. Running big appliances off-peak can cut their cost. Pick the plan in the calculator above to see by how much.

Does Madison Gas & Electric Co. offer net metering for solar?

Madison Gas & Electric Co. had 2,681 residential net-metered customers in 2025 with 17.1 MW of capacity. Estimate solar savings at this utility's rate.

Sources: EIA-861 2025 and EIA-861M (through July 2026), OpenEI URDB, ORNL EAGLE-I, U.S. Census. Methodology. Spot an error? Rates change often, so confirm with Madison Gas & Electric Co. before making decisions.