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Direct Energy Services

Retail electricity provider · MA, TX, NY, OH, PA, NH, IL, CT, MD, NJ, DE, RI, DC

Avg. supply rate
14.68¢
Massachusetts, residential
Homes served
1.26M
13 states
Texas plans now
30
from 13.1¢ at 1,000 kWh

Direct Energy Services sells electricity supply in competitive markets. The local utility still delivers the power, maintains the lines and restores outages.

Rates by state

StateHomesSupply rateEst. all-inState avg (all-in)Avg kWh/mo
Massachusetts610,22714.68¢34.13¢30.43¢624
Texas259,45817.85¢17.85¢15.96¢1,153
New York83,92514.17¢33.40¢28.39¢528
Ohio78,12610.27¢19.26¢18.25¢797
Pennsylvania70,27312.08¢20.76¢20.70¢950
New Hampshire53,60813.88¢28.77¢26.67¢651
Illinois42,98412.14¢21.52¢18.79¢743
Connecticut37,91810.55¢28.61¢27.99¢773
Maryland8,35411.76¢20.00¢21.03¢978
New Jersey6,88217.37¢23.87¢23.78¢714
Delaware2,63414.39¢22.29¢17.79¢870
Rhode Island1,62415.25¢31.43¢29.27¢653
District of Columbia47515.64¢23.22¢24.20¢912

Average revenue per kWh from residential customers (EIA-861 2025), adjusted to the 12 months ending July 2026. Outside Texas, "all-in" adds the state's average utility delivery charge.

Price history (Massachusetts)

Direct Energy Services average residential price by year 11¢12¢13¢15¢16¢ 2015201720202021202320242025 2015: 12¢2017: 12¢2020: 12¢2021: 12¢2023: 15¢2024: 15¢2025: 15¢

Current Direct Energy Services plans in Texas

From Power to Choose, 2026-10-21. Service areas: AEP Texas Central, AEP Texas North, CenterPoint Energy Houston Electric, Lubbock Power & Light, Oncor Electric Delivery, Texas-New Mexico Power (TNMP).

PlanAreaTerm500 kWh1,000 kWh2,000 kWhRenewableFacts label
Autopay Texas 8AEP Texas Central8 mo13.9¢13.1¢12.6¢22%EFL
Autopay Texas 8AEP Texas North8 mo14.4¢13.6¢13.1¢22%EFL
Autopay Texas 13AEP Texas Central13 mo14.6¢13.8¢13.3¢22%EFL
Autopay Texas 11AEP Texas Central11 mo14.7¢13.9¢13.4¢22%EFL
Autopay Texas 12AEP Texas Central12 mo14.7¢13.9¢13.4¢22%EFL
Autopay Texas 8CenterPoint Energy Houston Electric8 mo14.9¢13.9¢13.4¢22%EFL
Autopay Texas 24AEP Texas Central24 mo14.8¢14.0¢13.5¢22%EFL
Autopay Texas 8Lubbock Power & Light8 mo14.1¢14.1¢14.1¢22%EFL
Autopay Texas 13AEP Texas North13 mo15.1¢14.3¢13.8¢22%EFL
Autopay Texas 8Oncor Electric Delivery8 mo15.2¢14.3¢13.8¢22%EFL
Autopay Texas 12AEP Texas North12 mo15.2¢14.4¢13.9¢22%EFL
Autopay Texas 11AEP Texas North11 mo15.2¢14.4¢13.9¢22%EFL
Autopay Texas 24AEP Texas North24 mo15.4¢14.6¢14.1¢22%EFL
Autopay Texas 13CenterPoint Energy Houston Electric13 mo15.8¢14.8¢14.3¢22%EFL
Autopay Texas 13Lubbock Power & Light13 mo14.8¢14.8¢14.8¢22%EFL
Autopay Texas 11CenterPoint Energy Houston Electric11 mo15.9¢14.9¢14.4¢22%EFL
Autopay Texas 12CenterPoint Energy Houston Electric12 mo15.9¢14.9¢14.4¢22%EFL
Autopay Texas 12Lubbock Power & Light12 mo14.9¢14.9¢14.9¢22%EFL
Autopay Texas 11Lubbock Power & Light11 mo14.9¢14.9¢14.9¢22%EFL
Autopay Texas 24CenterPoint Energy Houston Electric24 mo16.0¢15.0¢14.5¢22%EFL
Autopay Texas 24Lubbock Power & Light24 mo15.1¢15.1¢15.1¢22%EFL
Autopay Texas 13Oncor Electric Delivery13 mo16.0¢15.1¢14.6¢22%EFL
Autopay Texas 12Oncor Electric Delivery12 mo16.1¢15.2¢14.7¢22%EFL
Autopay Texas 11Oncor Electric Delivery11 mo16.1¢15.2¢14.7¢22%EFL
Autopay Texas 24Oncor Electric Delivery24 mo16.2¢15.3¢14.8¢22%EFL
Autopay Texas 8Texas-New Mexico Power (TNMP)8 mo17.0¢15.8¢15.1¢22%EFL
Autopay Texas 13Texas-New Mexico Power (TNMP)13 mo17.7¢16.5¢15.8¢22%EFL
Autopay Texas 11Texas-New Mexico Power (TNMP)11 mo17.8¢16.6¢15.9¢22%EFL
Autopay Texas 12Texas-New Mexico Power (TNMP)12 mo17.8¢16.6¢15.9¢22%EFL
Autopay Texas 24Texas-New Mexico Power (TNMP)24 mo18.0¢16.8¢16.1¢22%EFL

Price every plan at your usage

Frequently asked questions

How much does Direct Energy Services charge for electricity?

Direct Energy Services's residential customers paid an average of 14.68¢/kWh for supply in Massachusetts (EIA 2025, adjusted to current state trends). That's about 34.13¢/kWh once typical utility delivery charges are added. Prices vary by plan, so check the facts label or contract summary for any offer.

Where does Direct Energy Services operate?

Direct Energy Services reported residential customers in 13 states: Massachusetts, Texas, New York, Ohio, Pennsylvania, New Hampshire, Illinois, Connecticut, Maryland, New Jersey, Delaware, Rhode Island, District of Columbia.

How many customers does Direct Energy Services have?

About 1,256,488 residential customers in total (2025).

What are Direct Energy Services's current Texas plans?

30 plans are listed on Power to Choose today. The cheapest at 1,000 kWh is Autopay Texas 8 at 13.1¢/kWh (8-month term, AEP Texas Central area).