Electricity rates in River Falls, WI
River Falls (15,269 people, Pierce County) is served by 2 electric utilities. Homes on Northern States Power Co. pay about 16.69¢/kWh, 11% less than the Wisconsin average.
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Electric companies serving River Falls
| Utility | Type | Rate | Avg bill | Homes (statewide) | Outage min |
|---|---|---|---|---|---|
| Northern States Power Co. | Investor-owned utility | 16.69¢ | $121 | 223K | 309 |
| City of River Falls | Municipal utility | 14.46¢ | $95 | 6,914 | 38 |
Power outages in Pierce County right now
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Outage history in Pierce County
| 2024 | 2025 | |
|---|---|---|
| Outage minutes per customer | 59 | 123 |
| Days with outages | 13 | 15 |
| Most customers out at once | 1,434 (8.5%) | 4,120 (24.5%) |
| Worst day | 2024-06-05 | 2025-08-18 |
Outage minutes by month, 2025
More outage time than 2024 (59 min). Data: ORNL EAGLE-I county outage snapshots every 15 minutes, covering all utilities in the county.
Nearby cities
- Roberts 16.7¢
- Hudson 16.7¢
- Ellsworth 16.7¢
- North Hudson 16.7¢
- Prescott 16.7¢
- Hammond 16.7¢
- Baldwin 16.7¢
- Woodville 16.7¢
- Somerset 16.7¢
- New Richmond 16.7¢
ZIP codes: 54022
Frequently asked questions
What is the electricity rate in River Falls?
Most homes in River Falls get power from Northern States Power Co., where residential customers pay an average of 16.69¢/kWh including all charges. The Wisconsin average is 18.74¢ and the U.S. average 17.99¢. Other utilities serving parts of River Falls: City of River Falls (14.46¢).
What is the average electric bill in River Falls?
About $121 a month, based on 726 kWh a month (the average for Northern States Power Co. customers) at 16.69¢/kWh. Homes with electric heat, pools or EVs pay more.
Who is the electric company in River Falls, WI?
2 utilities serve River Falls's ZIP codes: Northern States Power Co., City of River Falls. Which one serves you depends on your street address.
How often does the power go out in River Falls?
In 2025, customers in Pierce County averaged 2 hr 3 min without power. Outages hit 15 days of the year, and the worst day was 2025-08-18, when 4,120 customers (24.5%) were out. Source: ORNL EAGLE-I.