Value Based Brands
Retail electricity provider · TX
Avg. all-in rate
17.69¢
Texas, residential
Homes served
245K
1 state
Value Based Brands sells electricity supply in competitive markets. The local utility still delivers the power, maintains the lines and restores outages.
Rates by state
| State | Homes | Supply rate | Est. all-in | State avg (all-in) | Avg kWh/mo |
|---|---|---|---|---|---|
| Texas | 245,378 | 17.69¢ | 17.69¢ | 15.96¢ | 1,206 |
Average revenue per kWh from residential customers (EIA-861 2025), adjusted to the 12 months ending July 2026. Outside Texas, "all-in" adds the state's average utility delivery charge.
Price history (Texas)
Frequently asked questions
How much does Value Based Brands charge for electricity?
Value Based Brands's residential customers paid an average of 17.69¢/kWh all-in in Texas (EIA 2025, adjusted to current state trends). Prices vary by plan, so check the facts label or contract summary for any offer.
Where does Value Based Brands operate?
Value Based Brands reported residential customers in 1 state: Texas.
How many customers does Value Based Brands have?
About 245,378 residential customers in total (2025).